Central Florida Business Expo 2024 Breakout Session

PANEL: Becoming Besties with Your Banker: Navigating Business Banking with a Trusted Partner

Presented By:
Representatives from Participating Financial Institutions

About This Session & What To Expect

In today’s complex financial landscape, cultivating a strong partnership with your business banker is more crucial than ever. This session aims to demystify the role of a business banker and explore how they can become an integral part of your business’s success. Our panel of experts from Suncoast Federal Credit Union, MidFlorida Federal Credit Union, Publix Employee Federal Credit Union, Crews Bank, and SouthState Bank will provide valuable insights into effective fraud prevention, the dynamics of lending, and the innovative tools that can streamline your banking operations. Join us as we uncover strategies to build and maintain a productive banking relationship that supports the growth and sustainability of your business.


1. Understanding the Role of Your Business Banker

Overview of what a business banker does, the range of services they provide, and how they differ from retail bankers. This topic can establish the foundation of the discussion by explaining the basics of business banking and the banker’s role in a business’s financial health.

2. Strategies for Effective Fraud Prevention
Discussion on the various types of fraud that businesses commonly face, the latest trends in fraudulent tactics, and effective strategies that bankers employ to help businesses protect themselves. This could include real-life examples or case studies where banking insight has helped avert or mitigate fraud.

3. The Dynamics of Lending: What Bankers Look For
Insight into the lending process, including what criteria and metrics bankers consider when assessing a business for a loan. This topic can delve into how a strong relationship with a banker can influence and facilitate the lending process, including preparation tips for loan applications.

4. Making Business Banking Seamless
Exploration of tools, services, and banking advice that can streamline financial operations, enhance efficiency, and improve overall financial management. This might include digital banking tools, cash flow management, and tailored banking solutions.

5. Cultivating a Lasting Banking Relationship
Tips on how to build and maintain a strong, productive relationship with your banker. Discussion could include communication strategies, regular financial reviews, and how to leverage this relationship for business growth and crisis management.

Speaker Panel

About Your Speaker

Moderator: Carl Hadden, Florida SBDC at USF

Panelists for this session:

  • Alisha Martin  VP/Business Development at Suncoast Federal Credit Union
  • Chrissy Schaff VP/Business Banker Development Manager at MIDFLORIDA Credit Union
  • Scott Katz VP/Business Relationship Banker at Crews Bank
  • Kevin Kelley VP/Branch Manager at SouthState Bank
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