Central Florida Business Expo
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Central Florida Business Expo 2024 Breakout Session

8 Things That Drive the Value of Your Company

Presented By:
Chris Gutierrez, M&A Expert, FL Business Sales

About This Session & What To Expect

Whether an owner wants to sell their business – or just know they could – this presentation will show them the eight things that drive the value of a company and suggestions on how to dramatically increase the value of their business.

This presentation looks at how to:

  • Increase your score on each of the eight drivers of company value.
  • Find strategic buyers for your business.
  • Structure your business to maximize its value.
  • Accelerate the pace of positive word-of-mouth for your business.
  • Boost your company’s cash flow in the same way Harley Davidson finances its business.
  • Differentiate your business using the same methodology Warren Buffet looks for in the companies he invests in.
  • Minimize your company’s reliance on your personal involvement using some of the strategies Tim Ferriss used to reduce the time he spent in this business to just four hours a week.
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Chris Gutierrez

About Your Speaker

Chris Gutierrez founded his M&A advisory practice and has been actively selling companies in Central Florida since 2005. He is centrally based in Lakeland, primarily covering the Tampa Bay through Orlando corridor (the I-4 Corridor).  He has facilitated hundreds of transactions, large and small across numerous industries.

Chris has lived the buying, managing and exiting/selling of a Business numerous times and has walked in the business owner’s shoes. He can see and relate to things from the owner’s and the buyer’s perspective. He is well known for his honest advice, whether it is best to sell, hold, delay, or close up shop. It is this honesty and integrity that keeps his clients returning over and over. 


As an M&A Advisor, Chris has earned the following Professional Designations and Credentials to remain on top of his profession:

  • CM&AP (Certified Merger & Acquisition Professional)- Kennesaw State University
  • CBI (Certified Business Intermediary) – International Business Broker Association
  • Certified Business Appraiser – International Society of Business Appraisers
  • Masters in Finance – Georgia State University
  • Bachelor of Science – Finance – University of Florida

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